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Digital marketing
Overview
The Digital Marketing specialization qualifies students to acquire the necessary skills in digital marketing, in addition to essential marketing principles. Students also gain knowledge of search engine optimization (SEO) techniques and how to increase online sales. They learn the fundamentals of developing digital marketing plans and effective strategies to achieve the highest returns for government and private sector organizations. This specialization also provides the necessary knowledge to create and distribute marketing content effectively. Students acquire the skills needed to develop brands through innovative promotions, and to create and manage web marketing campaigns such as Google Ads and various social media platforms like Facebook, Snapchat, and others.
Wide field
Narrow field
Detailed field
Program code
Specialization Code in the Classification Guide
Eligible Applicants
Students, Female Students
Method of study
Degree
Diploma
School level
University study
Place of study (Male Students)
College of Applied Studies - Unaizah Branch
Place of study (female students)
College of Applied Studies - Unaizah Branch
Required specialization
Years of study
Two school years
Study period
Morning
Number of Credit Hours
80
Credits required for graduation
80 + six months summer internship
STEP test
Other conditions
Tuition fees
Preference Mechanism for Admission
Secondary school
General Aptitude Test
Achievement test
The student is awarded one of the professional certificates according to the duration and recognition
Training certificate *
Classroom
Associate diploma
school year
Intermediate diploma
Two school years
Targeted
High School Graduates
Job Seekers
On-the-job employees
Learning Objectives
Learning outcomes
Program Vision
Program message
Tracks
Job opportunities
E-commerce marketing, sales and marketing.