Marketing and sales
OVERVIEW
Study plans
Description:
This specialization aims to provide students with the basic knowledge and skills that enable them to plan, manage, follow up, and coordinate marketing work in different organizations, and deals with analyzing consumer behavior, studying the marketing mix, consisting of: Products, services, distribution, pricing, and marketing communications, in addition to studying marketing research and various marketing strategies.
Eligible Applicants
Students, Female Students
Degree
Diploma
School level
University study
Place of study (Male Students)
University headquarters in Al Bada'ea
Place of study (female students)
University headquarters in Al Bada'ea
Years of study
Two school years
Study period
Morning
Number of Credit Hours
80
Credits required for graduation
80 + six months summer internship
The student is awarded one of the professional certificates according to the duration and recognition
Training certificate *
Classroom
* Completion of English language courses
Associate diploma
school year
Intermediate diploma
Two school years
Targeted
High School Graduates
Job Seekers
On-the-job employees
Career opportunities:
Sales Manager, Sales Representative
Targeted professional certifications*
- International Institute of Marketing Professionals:
- Certified Marketing Management Management Professional (CMMP).
- American Marketing Association (AMA):
- Professional Certified Marketer (PCM).
- Digital Marketing Institute:
- E-Commerce | Certified Digital Marketing Associate.
- SOCIAL SELLING | Certified Digital Marketing Associate.
*Not included in the fee
Program name: Marketing and sales
Symbol: BLSM
Issue number: 451
Total hours: 80
Compulsory: 80
Optional: 0
Symbol: BLSM
Issue number: 451
Total hours: 80
Compulsory: 80
Optional: 0
Compulsory courses
First level
Symbol | Name | Credit hours | My theory | My work | Requirement | Classification |
---|---|---|---|---|---|---|
AHEE101 | Reading and writing | 6 | 5 | 2 | University requirements | |
AHEE102 | Listening and conversation | 6 | 5 | 2 | University requirements | |
ITCG101 | Introduction to Information Technology | 3 | 2 | 2 | University requirements | |
AHEB101 | Business English (1) | 3 | 2 | 2 | University requirements | |
BLSM101 | Communication skills | 2 | 2 | 0 | University requirements |
Second level
Symbol | Name | Credit hours | My theory | My work | Requirement | Classification |
---|---|---|---|---|---|---|
104BLSM | Social marketing | 2 | 2 | 0 | University requirements | |
BLSM103 | Marketing principles | 3 | 3 | 0 | University requirements | |
BLAG206 | Professional ethics | 2 | 2 | 0 | University requirements | |
AHEE103 | English communication skills | 3 | 3 | 0 | AHEE101, AHEE102 | University requirements |
BLAG103 | Principles of statistics | 4 | 3 | 2 | University requirements | |
AHEB102 | Business English(2) | 3 | 2 | 2 | AHEB101 | University requirements |
BLSM102 | Principles of management and organization | 3 | 3 | 0 | University requirements |
Third level
Symbol | Name | Credit hours | My theory | My work | Requirement | Classification |
---|---|---|---|---|---|---|
203BLSM | Marketing of services | 2 | 2 | 0 | BLSM103 | University requirements |
202BLSM | Personal sale | 3 | 3 | 0 | BLSM103 | University requirements |
201BLSM | Distribution channels | 3 | 3 | 0 | BLSM103 | University requirements |
BLBS101 | Principles of Supply Chain Management | 3 | 3 | 0 | BLSM103 | University requirements |
101BLST | Digital Marketing Basics | 3 | 3 | 0 | BLSM103 | University requirements |
BLBS202 | Procurement management | 3 | 3 | 0 | BLSM103 | University requirements |
BLAG104 | Principles of economics | 3 | 3 | 0 | BLSM103 | University requirements |
Fourth level
Symbol | Name | Credit hours | My theory | My work | Requirement | Classification |
---|---|---|---|---|---|---|
207BLSM | Sales Supervisory Skills | 2 | 2 | 0 | 201BLSM | University requirements |
210BLST | Personalized Branding | 3 | 3 | 0 | 201BLSM | University requirements |
209BLST | Direct marketing | 3 | 3 | 0 | 201BLSM | University requirements |
206BLSM | Consumer behavior | 3 | 3 | 0 | 201BLSM | University requirements |
205BLSM | Negotiation management | 3 | 3 | 0 | 201BLSM | University requirements |
204BLSM | Computer Applications in Sales | 3 | 2 | 2 | 201BLSM | University requirements |
BLST206 | Customer Relationship Management | 3 | 3 | 0 | 201BLSM | University requirements |