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Digital marketing
Description:
The Digital Marketing major prepares students to acquire the necessary skills in digital marketing, in addition to the basic skills in marketing science. The student also gains knowledge of search engine optimization (SEO) methods, increasing online sales, and the basics of preparing digital marketing plans and effective strategies to achieve the highest returns for government and private sector organizations. This specialization also provides the knowledge needed to create and distribute marketing content effectively, as the student acquires the skills needed to develop the brand through innovative promotions, create and manage web marketing campaigns such as Google ads and various social media platforms such as Facebook, Snapchat, and others.
Eligible Applicants
Students, Female Students
Degree
Diploma
School level
University study
Place of study (Male Students)
Applied College Branch in Unaiza
Place of study (female students)
Applied College Branch in Unaiza
Years of study
Two school years
Study period
Morning
Number of Credit Hours
80
Credits required for graduation
80 + six months summer internship
The student is awarded one of the professional certificates according to the duration and recognition
Training certificate *
Classroom
Associate diploma
school year
Intermediate diploma
Two school years
Targeted
High School Graduates
Job Seekers
On-the-job employees
Career opportunities:
E-commerce Marketing, Sales and Marketing
Targeted professional certifications*
- Google: Fundamentals of Digital Marketing.
- Digital Marketing Institute: Certified Digital Marketing Associate (CDMA)
- Digital Marketing Institute: Certified Digital Marketing Professional (CDMP).
*Not included in the fee