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Product design and development

Course Description: This course addresses topics related to the concept of services marketing due to its importance in today's business environment and the factors influencing it. It also focuses on understanding key marketing decisions related to services marketing and how to direct them within an effective marketing framework. The course provides an introduction to the characteristics of services, their components, and buyer behavior for them. Additionally, this course presents an explanation of service design and development strategies and how to effectively manage the marketing mix through the presentation of some business models and cases.
Credit hours: 3
Prerequisites: MKTG120
Objectives of the course :

The student will be able to distinguish between the basic concepts related to the function of marketing in modern organizations. And apply the acquired knowledge from service marketing topics. And to be able to apply the marketing mix and quality management in service marketing. And to identify the most important problems related to service marketing and how to address them. In addition to developing the student's written communication skills and promoting teamwork values.

Course outputs :

The concept of service is defined, and the characteristics that distinguish services are enumerated.
Recognizes the basic concepts related to the function of marketing in modern organizations.
Apply knowledge gained from service marketing topics.
Discusses how to apply the marketing mix in service marketing.
Demonstrates the ability to effectively prepare a written report on topics related to the design, development, and marketing of service products.
Demonstrates teamwork skills and exchanges knowledge, expertise, and opinions with other team members regarding service marketing topics.

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  • Last updated: 2026-04-22

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