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Customer Relationship Management

Course Description: This course provides students with the concepts, applications, and principles of Customer Relationship Management (CRM). Students will learn the necessary techniques for identifying and developing individualized marketing programs, using appropriate tools such as data mining to identify, differentiate, interact with customers, and tailor offers to meet their needs.
Credit hours: 3
Objectives of the course :

1- Discussion of the concept of Customer Relationship Management (CRM) in marketing.
2- Describe the pivotal role played by Customer Relationship Management in delivering customer value.
3. Applying practical knowledge of customer relationship management to an existing or new organization.
4- Introducing Customer Relationship Management (CRM) as a strategic tool for improving the performance of an existing or new organization.
5. Understanding various data mining techniques to solve diverse business problems.

Course outputs :

– Differentiate between the concepts, principles, and theories of Customer Relationship Management.
Applies customer relationship management concepts, principles, and theories in various situations.
– Uses written and verbal communication skills in customer relationship management.
Utilizes leadership, teamwork, and decision-making skills in customer relationship management.
Distinguish between ethical issues in customer relationship management.

Additional information:
  • Last updated: 2026-05-10

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