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Crisis Communication

Course Description: This course focuses on the concepts and theories of crisis communication, and the role of digital media as a primary tool for managing modern crises. It also covers: types of digital crises and methods for dealing with them. Planning stages before, during, and after a crisis. Digital communication strategies for managing critical situations. Countering rumors and misinformation on digital platforms. Tools for monitoring and analyzing digital content during crises. Preparing press releases and official digital messages. Case studies of real-world crises and how they were managed. The course includes practical exercises on preparing crisis communication plans and using digital tools for reputation management and organizational protection.
Credit hours: 3
Objectives of the course :
  • This course aims to equip students with the knowledge and skills necessary to manage communication during crises in a digital media environment, ensuring effective handling of digital challenges such as media crises, smear campaigns, and misinformation.
  • It also aims to enable students to develop digital communication strategies and plans that help organizations protect their reputation and build trust with their audiences during and after crises.
Course outputs :

1- To clarify the basic concepts of crisis communication and its importance in digital media.
2. To explain the role of digital media in crisis management and protecting an organization's reputation.
3. Develop a comprehensive digital communication plan for crisis management.
4. Employ digital monitoring and analysis tools to track the crisis moment by moment.
5- Prepare official letters and data consistent with professional crisis management standards.
6. To adhere to credibility and transparency while managing digital communication during crises.
7- To respect the laws and regulations related to handling sensitive data and information.
8- To undertake professional responsibility in dealing with critical situations and making sound decisions.

Additional information:
  • Last updated: 2026-06-17

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