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Startup Management

Course Description: This course aims to provide students with an understanding of how to transform startup ideas into viable and successful business ventures. Students will also learn the importance of a strong Value Proposition and the key elements of building an effective revenue model. The course includes the study of different business models and business plans, in addition to students preparing their own business plan during the practical component of the course.
Credit hours: 3
Objectives of the course :

By the end of this course, the student will be able to:
1. Discussing the fundamental concepts of startup management.
Comparing different product development strategies for addressing business problems.
3. Describe the essential elements of a distinctive business idea.
4. Explaining how to establish and manage work teams in startups (whether employees or contractors) and building team culture.
5. Analyzing how to prepare a marketing plan and the importance of brand building.
6. Assessing the importance of preparing a marketing plan.
7. Discussing a startup idea and preparing a business plan for it.
8. Comparison of different funding sources for startups, such as angel investors, crowdfunding, equity investment, and others.

Course outputs :

Differentiating between concepts, principles, and theories in startup management.
2. Applying concepts, principles, and theories to various situations for managing startups.
3. Demonstrate written communication skills in the field of startup management.
4. Possessing oral communication skills in startup management.
5. Possessing computer application skills in managing startups.
6. Possessing scientific research skills in the field of startup management.
7. Possess critical thinking and analytical skills in business fields.
8. Possessing strategic thinking skills and finding solutions in startup management.
9. Believing in and practicing sustainability principles in startup management.
10. Possessing leadership, teamwork, and decision-making skills in startup management.
11. The ability to understand and differentiate ethical issues in startup management.
12. Possessing social responsibility competence in startup management areas.
13. The ability to manage cultural diversity in startup companies.

Additional information:
  • Last updated: 2026-05-10

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