A simple icon, consisting of a series of links surrounded by a circle, is a common symbol for a connection or hyperlink. The lines of the icon are outlined in a dark black color on the background, with the addition of military elements of the Saudi national identity such as the Ghutra, Shamaa, and Saudi Bisht, to reflect the distinctive local character of Qassim University.

Links to official Saudi educational websites end with

edu.sa

All links to official educational websites of government agencies in Saudi Arabia end with .edu.sa.

Black leather minimalist gesture tag, black circular grip, topped with a clear depiction of a Saudi tunic with a shamma and aqal, emphasizing the features of the Saudi bisht. This design symbolizes the concept of security and digital data privacy and reflects the identity of Qassim University.
protocol for encryption and security. HTTPS for encryption and security.
Secure websites in the Kingdom of Saudi Arabia use the HTTPS protocol for encryption.
Digital Government Authority

Faculty members

Content

Inside a building, a man dressed in a traditional white uniform with a red and white Saudi shemagh wears a neutral expression as if he were taking a picture of a faculty file at Qassim University.
Photo of the faculty member

Waleed Abdulrahman A Alawad

Assistant Professor
College of Business and Economics
Business Administration

Personal data

  • Sunday: 8:00 AM - 10:00 AM

Scientific qualifications

  • Bachelor of Business Administration
  • Master of Science in Marketing
  • Doctor of Philosophy in Business Administration

Research interests

  • Sustainable marketing

Published research

  • UNDERSTANDING BRAND TRUST AND VISITOR EXPERIENCES IN RELIGIOUS TOURISM: INSIGHTS FROM PILGRIMS' PERSPECTIVES (2023-01-01)
  • EFFECT OF RELIGIOUS COMMITMENT, INTRINSIC RELIGIOSITY, AND PERCEIVED SERVICE QUALITY ON PURCHASE INTENTION: EXPLORING THE MODERATING ROLE OF RELIGIOUS BELIEF (2023-01-01)
  • Cultural Roots of Sustainable Choices: Navigating Environmental Attitudes and Eco-Label Influence in Marketing Strategies (2023-01-01)
  • Effects of Teamwork, Marketing in Media and Integrated Marketing Communication on Brand Happiness (2025-03-15)
  • Impact of Customer Communication Willingness and Employee Oral Communication on Language Skills Development: Moderated by Brand Relationship Quality and Customer Retention (2025-01-01)
  • Social Media and Purchase Intentions of Gen Z: Role of Social Media Influencers (2024-01-01)
  • Online Reviews and Brand Reputation Management in the Digital Landscape: Exploring the Moderating Role of Product Type (2023-09-01)
  • FACTORS AFFECTING E-PURCHASE VALUE AND E-PURCHASE INTENTION IN THE DIGITAL ERA (2023-01-01)
  • EFFECT OF RELIGIOUS COMMITMENT, INTRINSIC RELIGIOSITY, AND PERCEIVED SERVICE QUALITY ON PURCHASE INTENTION: EXPLORING THE MODERATING ROLE OF RELIGIOUS BELIEF (2023-01-01)
  • Cultural Roots of Sustainable Choices: Navigating Environmental Attitudes and Eco-Label Influence in Marketing Strategies (2023-01-01)
  • Social media and purchase intentions of Gen Z: Role of social media influencers (2024-01-01)
  • Online reviews and brand reputation management in the digital landscape: exploring moderating role of product type (2023-01-01)
  • Cultural roots of sustainable choices: Navigating environmental attitudes and eco-label influence in marketing strategies (2023-01-01)
  • Technology Adoption and Customer loyalty in Hospitality Sector: Mediating Role of Customer Satisfaction and Engagement (2023-01-01)
  • Factors effecting loyalty intention and digital consumer behaviour: examining moderating role of brand attachment (2023-01-01)
  • Impact of Customer Communication Willingness and Employee Oral Communication on Language Skills Development: Moderated by Brand Relationship Quality and Customer Retention. (2025-01-01)
  • Optimizing Food Delivery Provision Methods: The Role of Technology in Improving Efficiency and Customer Satisfactions (2024-01-01)
  • UNDERSTANDING BRAND TRUST AND VISITOR EXPERIENCES IN RELIGIOUS TOURISM: INSIGHTS FROM PILGRIMS' PERSPECTIVES (2024-01-01)
  • Effect of religious commitment, intrinsic religiosity, and perceived service quality on purchase intention: exploring moderating role of religious belief (2023-01-01)
  • Marketing Themes and Topic: A Content Analysis of the Articles Published in the Top Marketing Journals from 2015 to 2020 (2021-01-01)
  • Effects of Teamwork, Marketing in Media and Integrated Marketing Communication on Brand Happiness (2025-01-01)
  • FACTORS AFFECTING E-PURCHASE VALUE AND E-PURCHASE INTENTION IN THE DIGITAL ERA (2023-01-01)
  • مصطلح العولمة‎ (2021-01-01)
  • فلسفة التسويق الاخضر وسلوك المستهلك الشرائي تجاه المنتج الاخضر Green Marketing Philosophy and Consumer Purchasing June‎ (2021-01-01)
  • Administrative Competences of CBE Graduates Required by Labor Market: Aggregating Common Views of Academics and Employers (2016-01-01)

Teaching materials

  • Marketing principles
  • Principles of Management and Organization
  • Administrative communications
  • Product development and design
  • Organization theory
  • Total Quality Management
  • Organizational behavior
  • Human Resource Management
  • Business Ethics and Social Responsibility - Master's Degree
  • Marketing research
  • Marketing management
  • Business research
  • Human Resource Planning
  • Principles of Public Administration
  • Office management
  • Modern Management Systems
  • The practical project

Cookies

This website uses special cookies to ensure ease of use, improve your browsing experience, and clarify the terms and policies related to About user privacy. By continuing to browse this website, you acknowledge that you accept the use of cookies and the terms of the Privacy Policy