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Faculty members

Content

Inside a building, a man dressed in a traditional white uniform with a red and white Saudi shemagh wears a neutral expression as if he were taking a picture of a faculty file at Qassim University.
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Khalid Abdulmosen Saleh Almurshidee

Professor
College of Business and Economics
Business Administration

Personal data

  • +966555159860
  • k.almurshidee@qu.edu.sa
  • Desktop watches
  • Sunday: 10:20:00 - 11:30:00
Google Scholar
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Scientific qualifications

    Research interests

    • the internet of things in business and marketing

    Published research

    • The effect of perceived blogger credibility and argument quality on message elaboration and brand attitudes: An exploratory study (2008-01-01)
    • A content analysis of magazine advertisements from the United States and the Arab world (2000-01-01)
    • How important are ethics and social responsibility? - A multinational study of marketing professionals (2001-01-01)
    • Understanding consumers' responses toward social media advertising and purchase intention toward luxury products (2013-01-01)
    • The effect of retail store environment on retailer performance (2000-01-01)
    • Recovery voice and satisfaction after service failure: an experimental investigation of mediating and moderating factors (2007-01-01)
    • Materialism, attitudes, and social media usage and their impact on purchase intention of luxury fashion goods among American and Arab young generations (2013-01-01)
    • Cultural and gender differences in risk-taking behavior among American and Spanish decision-makers (1991-01-01)
    • Moral philosophies of marketing managers: A comparison of American, Australian, and Malaysian cultures (2002-01-01)
    • Commentary: The impact of social networking tools on political change in Egypt’s “Revolution 2.0” (2011-01-01)
    • Determinants of ethical behavior: A study of self-service salespeople (2001-01-01)
    • The impact of internal and external reference prices on brand choice: the moderating role of contextual variables (1998-01-01)
    • Re-examining consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary (2019-01-01)
    • A three-stage model for assessing and improving sales force training and development (2005-01-01)
    • The influence of self-construal and materialism on social media intensity: A study of China and the United States (2016-01-01)
    • Some important factors underlying ethical decisions of Middle Eastern marketers (2004-01-01)
    • Perceived moral intensity, ethical perception, and ethical intention of American and Malaysian managers: A comparative study (2000-01-01)
    • Importers' relationships with exporters: does culture matter? (2004-01-01)
    • The effect of product adaptation and market orientation on export performance: A survey of Thai managers (2010-01-01)
    • Location strategies of broad-line retailers: an empirical investigation (2005-01-01)
    • The appearance of the front-line provider: A driver of guest perceptions (2013-01-01)
    • Who shops at factory outlets and why?: an exploratory study (2000-01-01)
    • Brand personality and self concept: A replication and extension (1997-01-01)
    • The effect of brand characteristics and retailer policies on response to retail price promotions: implications for retailers (1995-01-01)
    • An utility based framework for evaluating the financial impact of sales force training programs (2001-01-01)
    • Marketing ethics: A comparison of American and Middle-Eastern marketers (1999-01-01)
    • A comparison of ethical perceptions and moral philosophies of American and Egyptian business students (2003-01-01)
    • Standardization of advertising in culturally similar markets: can we standardize all components? (2006-01-01)
    • The relationship between E-service quality, ease of use, and E-CRM performance referred by brand image (2022-01-01)
    • Managerial perceptions of sales training and performance (2004-01-01)
    • Measuring sales training effectiveness at the behavior and results levels using self‐and supervisor evaluations (2012-01-01)
    • Marketing to public-and private-sector companies in emerging countries: a study of Indian purchasing managers (1999-01-01)
    • The impact of time and planning orientation on an individual's recreational shopper identity and shopping behavior (2012-01-01)
    • The difficulties of evaluating sales training (2002-01-01)
    • Minority response to ethnically similar models in advertisements: An application of accommodation theory (2005-01-01)
    • The effect of brand popularity statements on consumers’ purchase intentions: The role of instrumental attitudes toward the act (2013-01-01)
    • How angry customer complaints influence salesperson commitment to service quality (2016-01-01)
    • The impact of social networks on behavioral change: a conceptual framework (2012-01-01)
    • An investigation of social media usage, brand awareness, and purchase intention towards luxury products among Millennials (2011-01-01)
    • Is it better for salespeople to have the highest customer orientation or a strong alignment with their group's customer orientation? Findings from automobile dealerships (2012-01-01)
    • The role of contextual factors in relationship commitment of buyers to foreign suppliers: A survey of Korean importers (2008-01-01)
    • Habitus, doxa, and ethics: Insights from advertising in emerging markets in the Middle East and North Africa (2016-01-01)
    • The effect of the governance environment on marketing channel behaviors: the diamond industries in the US, China, and Hong Kong (2009-01-01)
    • Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: The moderating role of product characteristics (2011-01-01)
    • The relative use of contextual and temporal reference price components in hotel and airline purchases (2011-01-01)
    • Complaint as a persuasion attempt: Front-line employees’ perceptions of complaint legitimacy (2018-01-01)
    • Understanding consumer services buyers based upon their purchase channel (2011-01-01)
    • How context interferes with similarity-attraction between customers and service providers (2016-01-01)
    • An examination of frontline cross-functional integration during retail transactions (2011-01-01)
    • Global sales training: In search of antecedent, mediating, and consequence variables (2008-01-01)
    • The influences of transaction history and thank you statements in service recovery (2009-01-01)
    • Beliefs, attitudes, and behaviours towards advertising on social media in the Middle East: a study of young consumers in Dubai, United Arab Emirates (2012-01-01)
    • Soft drink advertising and consumption in the United States 1984–2007 (2009-01-01)
    • How social media influences sentiment along the Twitter journey? A Bayesian network approach (2022-01-01)
    • An experimental investigation into the use of written smell references in ecotourism advertisements (2010-01-01)
    • From perceived creativity and visual appeal to positive emotions: Instagram's impact on fast-food brand evangelism (2025-01-01)
    • Examining the relationship between advertising expenditures and sales of quick-service restaurants in the United States (2014-01-01)
    • Evaluating the effectiveness of sales training at the reaction and learning levels (2021-01-01)
    • Dissatisfaction after service failures as a realized transaction risk: Customer opportunism as a function of external and internal rewards (2020-01-01)
    • Does the performance of other functions in the frontline influence salesperson conflict? (2012-01-01)
    • Sales training in Malaysia: high-vs. low-tech methods (2002-01-01)
    • Cultural differences in social media usage and beliefs and attitudes towards advertising on social media: findings from Dubai, United Arab Emirates (2012-01-01)
    • The relationship between dividend payment patterns and firm characteristics (2017-01-01)
    • Empirical evidence based on SERVPERF on the quality of e-banking services and customer satisfaction in the Saudi banking sector (2018-01-01)
    • Addressing service challenges to improve sales training (2015-01-01)
    • A typology of internet retailing: an exploratory study (2002-01-01)
    • The role of economic freedom in explaining consumer durables penetration (1998-01-01)
    • Goal-relevant versus incidental similarity when choosing between multiple service providers (2021-01-01)
    • Sales training evaluation: An integrative framework and research agenda (2013-01-01)
    • The effect of dietary vitamin C on the severity of coccidiosis in Fayoumi chicks (1978-01-01)
    • An empirical examination of the arbitrage pricing theory: Evidence from the US stock market (2019-01-01)
    • Social media marketing and behavioral change: a showcase from Tunisia's Jasmine Revolution (2018-01-01)
    • Selling and Sales Management in Action: Sales Certification Programs (1996-01-01)
    • The impact of social media on Sudan's uprising behavior (2020-01-01)
    • When does a candidate’s inconsistency matter to the voter? An experimental investigation (2008-01-01)
    • Coping with social media envy in luxury consumption: The role of social networking site actions (2025-01-01)
    • A global integrative framework to correlate authentic learning, student engagement and change management in addressing complex workplace issues (2023-01-01)
    • Protecting brands from product failure using extended warranties (2019-01-01)
    • Why Do Consumers Continue To Shop On The Internet? (2014-01-01)
    • The role of advertising on attitudes and consumption of food and beverage products (2012-01-01)
    • Exploring consumer sentiment towards affordable housing (2025-01-01)
    • The development and validation of a Chinese American affiliation scale (2022-01-01)
    • The power of social media: a showcase of behavioral change in the 2019 Algerian uprising (2021-01-01)
    • Social media marketing, Turkish behavior and the 2016 military coup attempt (2019-01-01)
    • Measuring and evaluating sales force training effectiveness: A proposed and an empirically tested model (1998-01-01)
    • RISK FACTORS AND INDUSTRY STOCK RETURNS: AN EMPIRICAL COMPARISON OF GERMAN AND JAPANESE STOCK MARKETS. (2010-01-01)
    • The effects of local and global risk factors on the S&P 500 stock returns: an empirical investigation (2008-01-01)
    • Measuring sales training effectiveness: A conceptual framework (2000-01-01)
    • Market Share as a Firm Driver: Important Strategic Implications from Reviewing Literature from 1974-1995 (2024-01-01)
    • Sustainability marketing initiatives during the Syrian conflict: the role of international development projects (2019-01-01)
    • Cross-cultural advertising execution style: past trends and future directions (2017-01-01)
    • PRICING OF LOCAL SOURCES OF RISK ON INDUSTRY RETURNS: EMPIRICAL EVIDENCE FROM THE UNITED KINGDOM. (2015-01-01)
    • Assessing the effects of advertising on sales: a study in quick service restaurant advertising and consumption in the United States 1986-2007 (2009-01-01)
    • Measurement of financial leverage in the presence of environmental liabilities relating to Superfund sites (2008-01-01)
    • Evaluating internet information: Implications for marketing educators, researchers, and students (2002-01-01)
    • Selling and Sales Management in Action (1996-01-01)
    • THE IMPACT OF CULTURAL FACTORS ON DIVIDEND PAYOUT: BANK INDUSTRIES IN MUSLIM COUNTRIES. (2022-01-01)
    • A Model for Predicting Brand Choice from Price Expectations, Point of Purchase Price Comparisons, and Store Environment (2015-01-01)
    • The Effect of Regularity of Purchasing and Coupon Face Value on Preference for Joint Coupons: A Perceived Risk Approach (2014-01-01)
    • Ethical Issues in Marketing Communication in Emerging Markets (2013-01-01)
    • Culture, social media intensity, and materialism: A comparative study of social networking, microblogging, and video sharing in China and the United States (2012-01-01)
    • Sense of Community: A Missing Link to Understand Users’ Performance in Firm-hosted Online Communities (2011-01-01)
    • REKLAMATION AND CONSUMPTION IN QUICK SERVICE RESTAURANTS IN THE UNITED STATES 1986-2007 (2010-01-01)
    • A Cause for Concern? The Portrayals of Anglo and African Americans in Food Commercials (2009-01-01)
    • A typology of Internet retailers: an exploratory study (2001-01-01)
    • Do Asian-Americans respond to Asian models in print advertisements? (1998-01-01)
    • Achieve3000 as an Extensive Reading Programme in Schools in the United Arab Emirates (2025-01-01)
    • THE IMPACT OF ENVIRONMENTAL LIABILITIES ON THE STOCK PRICE AND MARKET VALUE (2022-01-01)
    • THE POWER OF SOCIAL MEDIA: A SHOWCASE OF BEHAVIORAL CHANGE IN THE 2019 ALGERIAN UPRISING (2021-01-01)
    • Propensity to Assimilate: A Grounded Theory Development of the Consumer Acculturation Process: An Abstract (2020-01-01)
    • The State of the Region: Hampton Roads 2018 (2018-01-01)
    • Market orientation and competitive advantage: an applied study on Saudi joint-stock companies (2017-01-01)
    • Market orientation and competitive advantage: an applied study on Saudi joint stock companies (2017-01-01)
    • Macro Issues in Marketing: A Discussion (2015-01-01)
    • Determinants of the Use of Contextual and Temporal Cues in Service Settings (2014-01-01)
    • Quality of healthcare services provided by dental clinics (2014-01-01)
    • Quality of Health Services Provided by Dental Clinics (2014-01-01)
    • Sales training: comparing multinational and domestic companies (2014-01-01)
    • Firm Characteristics and Dividend Payment Choices (2013-01-01)
    • ADVERTISING ETHICS IN THE MIDDLE EAST: AN EXAMINATION OF PRACTITIONER PERSPECTIVES (2012-01-01)
    • Use of social media and responses to social media advertising in emerging and developed economies (2012-01-01)
    • Retail: store and customer level (2012-01-01)
    • Cultural Differences in Social Media Usage and Beliefs and Attitudes Towards Advertising on Social Media (2012-01-01)
    • SOCIAL MEDIA AND LUXURY GOODS-A LIKELY UNION? BELIEFS, ATTITUDES, AND BEHAVIORAL RESPONSES TOWARDS SOCIAL MEDIA ADVERTISING, BRAND CONSCIOUSNESS, AND PURCHASE INTENTION OF… (2011-01-01)
    • Index to Volume 18 of Journal of Marketing Theory and Practice (2010-01-01)
    • Product Failure and Warranty Purchase: Their Effects on Target-Specific Emotions and Attitude toward the Brand. (2008-01-01)
    • Product Failure and Warranty Purchase: Their Effects on Target-Specific Emotions and Attitude Toward the Brand (2008-01-01)
    • The Hepatoprotective Effect of Carrot (Daucus Carota L.) as Antioxidant on Intoxicated Rats with Ccl4 (2007-01-01)
    • University Students are Not Customers: When Marketing Goes Awry (2004-01-01)
    • Fahad S. Al-Olayan, Old Dominion University (1999-01-01)
    • Moral philosophies of marketing managers: A cross-cultural study (1999-01-01)
    • A Content Analysis of Magazine Advertisements (1999-01-01)
    • Macro Issues in Marketing: A Discussion (Comments by the Discussion Leader) (1998-01-01)
    • Moral philosophies, ethical perceptions and corporate ethical values: A comparison of American and Middle-Eastern marketers (1998-01-01)
    • DOES COUPON USE VARY WITH CONSUMER PURCHASE PATTERNS? (1995-01-01)
    • The effect of brand characteristics and retailer policies on elasticity structure: Implications for retailers. (1994-01-01)
    • The effect of dietary vitamin C on the severity of coccidiosis in Fayoumi chicks [Egyptian breed] (1978-01-01)
    • Effect of different types of litter [free range, deep litter system] on the performance of different breeds [single comb, white leghorn, Rhode Island red, HNL] of chicks (1975-01-01)
    • 253 Ethical Issues in Marketing Communication in Emerging Markets: The Case of Advertising in the Middle East (2026-01-01)
    • journal homepage: www.elsevier.com/locate/ecra (2026-01-01)
    • Post-Merger Branding Strategy: The Effect of Keeping or Dumping an Acquired Brand (2026-01-01)
    • Some important factors underlying ethical decisions of (2026-01-01)
    • SUPERFUND SITE LISTING AND ITS IMPACT ON STOCK RETURNS AND FIRM VALUATION (2026-01-01)
    • De Ruyter, K., 701 Dion, PA, 675 Ede, L., 573 Ehret, M., 465 Emiliani, ML, 65 (2026-01-01)
    • Some 1m important factors underlie ethical decisions of (2026-01-01)

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