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Faculty members

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Leila Habib Lefi Hajlaoui

Assistant Professor
College of Business and Economics
Business Administration

Personal data

  • 14135
  • l.Lefihajlaoui@qu.edu.sa
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    Scientific qualifications

      Research interests

        Published research

        • Nostalgia and brand attachment: theoretical framework and application in the case of a Tunisian advertisement (2011-01-01)
        • Trust Crisis in Islamic Banking: Empirical Evidence Using Structural Equation Modeling (2016-01-01)
        • Nostalgia: An Attractive Theme for Marketing Researchers (2020-01-01)
        • Examining the Influence of Nostalgic Versus Informative Advertising on the Persuasion Process and Brand Attachment (2024-01-01)
        • The role of green sustainable innovation as a mediator of the relationship between green market orientation and competitive advantage: Insights from Saudi Arabia (2024-01-01)
        • Investigating the Dark Side of Social Media Marketing: The Case of Cyberbullying on Micro-Celebrities (2024-01-01)
        • Effect of an Advertisement's Ability to Evoke Nostalgia on Purchase Intention: A Modeling Essay (2017-01-01)
        • « HERE TO ASSIST YOU »: CHATBOTS IN MARKETING COMMUNICATION (2024-01-01)
        • EFFECTS OF NOSTALGIA ON BRAND ATTACHMENT IN THE CASE OF TUNISIAN TELEVISION ADVERTISING (2026-01-01)
        • TREND MARKETING OR MARKETING TREND? (2026-01-01)
        • EFFECTS OF CHANGING THE ORIGINAL LANGUAGE OF NOSTALGIA SCALES: AN EMPIRICAL EXAMINATION (2026-01-01)

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