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Faculty members

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Aayad Ahmad A AL Eid

Assistant Professor
College of Business and Economics
Business Administration

Personal data

  • 14152
  • aiedaa@qu.edu.sa
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    Scientific qualifications

    • Qassim University: Bachelor of Business Administration - Marketing track
    • Griffith University, Australia: Master - Marketing
    • Macquarie University, Australia: Master's - Research Master's - Marketing
    • Macquarie University, Australia: Ph.D. - Doctor of Philosophy - Management and Marketing - Building Professional Identity and Personal Branding

    Research interests

    • Marketing
    • Consumer behavior
    • Branding
    • Personal branding
    • Women's Tamkeen in Organizations
    • Professional Identity Construction
    • Gender Studies in Organizations
    • Professional femininity
    • Identity work
    • Cultural Consumption Studies
    • Internal Marketing
    • Qualitative Research
    • Social Media Consumption

    Published research

    • The culture of consumption of professional social media: a phenomenological study of online personal branding and womanhood in Australia (2016-01-01)
    • Rural Entrepreneurial Intentions in Uttarakhand, India: A TPB-Based Empirical Analysis (2025-01-01)
    • Exploring Unexplored Territory: A Study of Sports Sponsorship Effectiveness in the Saudi Football League (2025-01-01)
    • The Impact of Entrepreneurial Leadership on Employee Turnover Intention through Organizational Commitment (2025-01-01)
    • Becoming Nessa’s Mumaknat: Reforming Professional Femininity: Saudi Professional Women, Identity Work, and Online Personal Branding (2026-01-01)

    Teaching materials

    • Principles of Management and Organization
    • Principles of marketing
    • Organizational behavior
    • Policy and Strategic Management
    • Small Business Management
    • Development and change management
    • Training and development

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