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Faculty members

Content

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Abrar Mohammed A Alhomaid

Associate Professor
College of Business and Economics
Business Administration

Personal data

  • 14158
  • Ab.alhomaid@qu.edu.sa
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    Scientific qualifications

    • Bachelor of Business Administration - Marketing major
    • Master of Business Administration
    • Doctor of Philosophy of Business Administration

    Research interests

    • Sustainable marketing
    • Business management
    • Consumer behavior
    • Strategic planning
    • Creativity and innovation

    Published research

    • Tourist Value Co-Creation Through Hedonic and Utilitarian Features in the Saudi Case: Relational Trust, Service Innovation, and Smart Technology Adoption as Driving Factors (2025-07-01)
    • Building Trust in Sustainable Journeys: The Interplay Between Green Marketing, Green Brand Trust, and Tourism Purchase Intentions (2025-09-21)
    • Building trust in sustainable journeys: The interplay between green marketing, green brand trust, and tourism purchase intentions (2025-01-01)
    • Digital synergy and strategic vision: Unlocking sustainability-oriented innovation in Saudi SMEs (2025-01-01)
    • Leveraging machine learning to analyze influencer credibility’s impact on brand admiration and consumer purchase intent in social media marketing (2025-01-01)
    • From Industry 4.0 to Industry 5.0 (2023-01-01)
    • Saudi Arabia's business transformation: Strategies for success in a changing economy (2025-01-01)
    • The artificial intelligence application and its influence on marketing innovation: mediation of marketing knowledge management an applied study on the Egyptian public … (2025-01-01)
    • Tourist Value Co-Creation Through Hedonic and Utilitarian Features in the Saudi Case: Relational Trust, Service Innovation, and Smart Technology Adoption as Driving Factors (2025-01-01)
    • Examining the Mediating Role of Social Media Engagement on Brand Loyalty: A Case Study of iPhone Users (2025-01-01)
    • The role of green sustainable innovation as a mediator of the relationship between green market orientation and competitive advantage: Insights from Saudi Arabia (2024-01-01)
    • How sustainable marketing applies to heritage tourism according to Saudi Arabia's Vision 2030 (2022-01-01)
    • How Covid-19 has impacted global consumer behaviours and the adoption of digital business strategies by companies in the UK (2021-01-01)
    • How digital talent shapes success in tourism and hospitality: Mediating roles of agile leadership and digital culture (2026-01-01)
    • Innovative and sustainable pathways in hospitality and tourism businesses: How ai, digital innovation, and organizational agility enhance marketing performance (2026-01-01)
    • From Sustainable Marketing to Green Satisfaction: Insights on the Roles of Green Branding in Saudi tourism and hospitality industry (2024-01-01)
    • Boosting Customer Loyalty: A Cybernetic Perspective of Perceived Value, Trust, and Customer Citizenship Behavior in Saudi Arabia's Telecom Industry (2026-01-01)
    • The Impact of Social Media Marketing on Saudi Consumers’ Purchase Intention: The Mediating Role of Para Social Relationships and Perceived Credibility An Applied Study on… (2026-01-01)
    • The Impact of Gamification on Purchase Behavior among the Smartphone Users in Saudi Arabia: Mediating Role of Purchase Intention and Moderating Role of Cultural Dimensions (2026-01-01)
    • The Role of Saudi Women in Advancing Cultural Sustainability and Sustainable Development (2026-01-01)
    • Multinational Corporations in Saudi Arabia (2025-01-01)
    • Market Sustainability towards Global and Local Consumer Culture–Perspective of Retail Sector in Saudi Arabia: A Systematic Literature Review (2024-01-01)
    • Consumer Consumption Behaviors and Sustainable Development: The Role of Behavioral Sciences Attitude in Decision-Making (2024-01-01)
    • Frugal Digital Innovation in Agribusiness: An Emergent Concept Developed Through Bibliometric Analysis (2023-01-01)
    • The effect of religion and culture on the consumer behaviour of young females in Saudi Arabia (2018-01-01)
    • Green Leadership, Green Performance, and Organizational Sustainability in Tourism and Hospitality: Indirect Associations and Implications for Sustainable Development (2026-09-01)
    • INNOVATIVE AND SUSTAINABLE PATHWAYS IN HOSPITALITY AND TOURISM BUSINESSES: HOW AI, DIGITAL INNOVATION, AND ORGANIZATIONAL AGILITY ENHANCE MARKETING PERFORMANCE (2026-01-01)
    • How digital talent shapes success in tourism and hospitality: Mediating roles of agile leadership and digital culture (2026-01-01)
    • Building Trust in Sustainable Journeys: The Interplay Between Green Marketing, Green Brand Trust, and Tourism Purchase Intentions (2025-09-01)
    • Tourist Value Co-Creation Through Hedonic and Utilitarian Features in the Saudi Case: Relational Trust, Service Innovation, and Smart Technology Adoption as Driving Factors (2025-07-01)
    • The Artificial Intelligence Application and Its Influence on the Marketing Innovation: Mediation of The Marketing Knowledge Management: An Applied Study on The Egyptian Public Commercial Banks (2025-04-03)
    • Digital Synergy and Strategic Vision: Unlocking Sustainability-Oriented Innovation in Saudi SMEs (2025-02-01)
    • Examining the Mediating Role of Social Media Engagement on Brand Loyalty: A Case Study of iPhone Users (2025-01-01)
    • Leveraging Machine Learning to Analyze the Impact of Influencer Credibility on Brand Admiration and Consumer Purchase Intent in Social Media Marketing (2025-01-01)
    • Frugal Digital Innovation in Agribusiness: An Emergent Concept Developed Through Bibliometric Analysis (2023-01-01)
    • Consumer Disbelief in Luxury Hotels: Antecedents, Behavioral Consequences, and the Modifying Role of Trust Repair (2026-09-01)
    • Consumer Disbelief in Luxury Hotels: Antecedents, Behavioral Consequences, and the Modifying Role of Trust Repair (2026-01-01)
    • Green Leadership, Green Performance, and Organizational Sustainability in Tourism and Hospitality: Indirect Associations and Implications for Sustainable Development (2026-01-01)

    Teaching materials

    • International Marketing 486 Tasq
    • Strategic Management 488 dar
    • 240-dar consumer behavior

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