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Statistics in Media Studies

Course Description: The course aims to provide students with basic knowledge in statistics and its application in media studies. The course covers fundamental statistical concepts, data collection techniques, tabular and graphical presentation methods, descriptive statistics, basic probabilities used in media and communication research.
Credit hours: 3
Objectives of the course :

To provide students with basic statistical knowledge and skills and to employ them in collecting, analyzing, and interpreting media data, contributing to the support of scientific research and evidence-based decision-making in the field of media and communication.

Course outputs :

Explains the basic concepts of statistics and their importance in media studies.
Differentiate between data types and collection methods in the media field.
Interprets the results of statistical measures.
4- Analyzes media data using statistical methods.
4. It displays data informatively in tables and charts in a correct manner.
Adheres to professional ethics and objectivity with media data.
6. Works within a team to solve statistical problems related to media studies.

Additional information:
  • Last updated: June 25, 2026

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