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Sports marketing

Course Description: This course covers the concept and objectives of sports marketing, introduces theories related to sports marketing processes, factors influencing consumer behavior in the sports market, methods for segmenting market customers and identifying target audiences in sports, how to design a marketing plan for a sports club, evaluation procedures for sports marketing strategies, and discusses sports marketing opportunities related to advertising, sponsorships, personal seat licenses, regulations for investing in sports club land and facilities, and the sponsorship regulations issued by the Ministry of Sports.
Credit hours: 3
Objectives of the course :

The aim of this course is to provide an understanding of the fundamental concepts in sports marketing.
Explains the facts, concepts, principles, theories, and research findings necessary in the field of sports marketing.
2. Applies research methodology and methods in sports marketing as a component related to sports science.
3. Reviews information related to sports marketing logically based on scientific methodologies for acquiring, interpreting, and analyzing this information.
4. Analyzes the moral, ethical, environmental, and legal issues related to sports marketing based on best practical benchmarks.
Consumer behavior in the sporting aspect is explained through a rational evaluation of professional and academic practices.
6. Design a marketing plan for a sports club.

Course outputs :

Knowledge and understanding:

  • Explains the scientific foundations related to marketing in the sports field.
  • Explains theories related to sports marketing processes and factors influencing consumer behavior in the sports market.
  • Lists market customer types and identifies the target audience in the sports sector.
  • Explains the steps for preparing a marketing plan for a sports club.

Skills:

  • Designs a marketing plan for a sports club.
  • The research methodology in sports marketing and its methods are applied as a part related to sports science.
  • Modern technological applications are used in collecting, analyzing, and interpreting data.

Values, autonomy and responsibility:

  • Adhere to professional conduct and scientific integrity when preparing a marketing plan for sports clubs.
  • Performs research tasks and activities in sports marketing effectively and independently.
  • Collaborates effectively within projects or research or professional groups, and leads and takes responsibility while working.
Additional information:
  • Last updated: 2026-06-07

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