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Governance in Sports Organizations

Course Description: This course covers the review of the history of governance and tracking its evolution, understanding the theoretical and conceptual framework of governance, in addition to explaining the connections between governance theories and their applications in the sports field, and the standards relied upon in evaluating Saudi sports clubs under the governance initiative within the club support strategy.
Credit hours: 3
Objectives of the course :

The aim of this course is to provide an understanding of the fundamental concepts in sports marketing.
1. It reviews the history of governance and tracks its evolution.
2. Explains the theoretical and conceptual framework of governance.
3. It illustrates the correlations between governance theories and their applications in the sports field.
4. Analyzes moral, ethical, and legal issues related to sports governance based on best practical benchmarks.
5. Explains the criteria used to evaluate Saudi sports clubs under the governance initiative within the club support strategy.

Course outputs :

Knowledge and understanding:
- Explains the origin, concept, definition, principles, and objectives of governance.
– Explains the culture of sports values and governance principles.
- Lists the policies that must be adopted to achieve governance in sports organizations.
- Explains the standards and requirements of governance in Saudi sports.

Skills:
- It highlights the uses of artificial intelligence in sports governance.
– Analyzes the experiences of Saudi sports clubs in implementing governance.
- Uses modern technological applications in collecting, analyzing, and interpreting data.

Values, autonomy and responsibility:
- He is committed to professional conduct and scientific integrity in the governance of sports clubs.
– Effectively and independently carries out research tasks and activities in sports club governance.
– Cooperates effectively within research or professional projects or groups, and leads and takes responsibility while working.

Additional information:
  • Last update : 2026-09-06

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