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Sports Media and Public Relations

Course Description: Includes knowledge and applications related to sports media and public relations, trends of influence and its areas in sports institutions, the most important types and conditions of this influence, differentiating between the various roles of public relations and sports media in light of the integration of roles, and the most prominent issues in dealing with sports institutions and addressing them scientifically.
Credit hours: 3
Objectives of the course :

This course aims to familiarize students with the basic concepts in sports media.
Explains the knowledge and information related to sports media and public relations in the field of sports and recreational management.
Analyzes topics related to sports media scientifically and with mastery.
Demonstrates professional skills in sports media and public relations.

Course outputs :

Knowledge and understanding:

  • Explains the theories and foundations related to sports media and public relations.
  • Discuss the different impacts of media and public relations in the field of sports management.
  • This defines the relationship between sports media and public relations with related fields.

Skills:

  • It employs theories, approaches, samples, and tools that lead to correct conclusions in sports media and public relations research.
  • Analyzes research problems and appropriate hypotheses that reflect them in the field of sports media and public relations.
  • Modern technological applications are used for communication, and for collecting, analyzing, and interpreting data and information related to sports media.

Values, autonomy and responsibility:

  • Commit to professional conduct and scientific integrity when preparing a research plan in sports and recreational management.
  • Carries out research tasks and activities in sports and recreation management effectively and independently.
  • Collaborates effectively within projects or research or professional groups, and leads and takes responsibility while working.
Additional information:
  • Last updated: 2026-05-07

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