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The economics of sports and recreation organizations

Course Description: This course defines the link between economics and the sports field and its reflection on the performance of sports and recreational institutions through the study of marketing, finance, investment, privatization, sports tourism, and all areas that achieve economic goals for these institutions, as well as understanding the scientific strategies related to the field.
Credit hours: 3
Objectives of the course :

Accessing best scientific practices to benefit from economic fields related to sports through marketing, financing, and investment strategies, and understanding the activities necessary to achieve institutional excellence in the sports and recreational fields and maintain competitive sustainability.

Course outputs :

Knowledge and understanding:

  • It discusses the scientific foundations related to the economic aspects influencing the management of sports and recreational organizations.
  • It identifies the economic activities associated with sports and recreational organizations and their impact on competitive advantage with other organizations.
  • It reviews the most important marketing strategies and successful investment mechanisms in sports and recreational institutions and all related fields.

Skills:

  • Employs knowledge and information related to economic activities in contributing to the achievement of the goals of sports and recreational organizations.
  • It uses marketing plans based on scientific foundations and environmental analysis for sports and recreational organizations.
  • Analyzes the effectiveness of current economic activities and strategies and their impact on the management of sports and recreational institutions.

Values, autonomy and responsibility:

Provides scientific advice to support sports and recreational organizations.
The roles of participation with work teams in supporting and implementing economic activities in sports and recreational institutions appear.

Additional information:
  • Last updated: 2026-05-07

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