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- Choosing the marketing strategy involves selecting advertising, publicity, and media methods.
- Develops product-related ideas, provides financial analysis for marketing.
- Implementation of scientific marketing plans. .
- Evaluating the response of participants in recreational projects and services, a checklist for marketing decision-making in the field of sports recreation.
– Financing in the field of recreation projects and programs: Functions of financing, Types of financing.
Knowledge and understanding:
- The student understands the concepts related to the economics of sports recreation: ”marketing elements in the field of sports recreation, and the importance of marketing sports recreation programs and activities.".
– The student states the marketing objectives and analyzes the history of marketing.
– The student reviews advertising, publicity, and media methods, develops product-related ideas, provides financial analysis for marketing, and implements scientific marketing plans.
Skills:
– The ability to participate effectively in group discussions by reading references and preparing well before entering the lecture hall.
- The ability to conduct research activities and use information, whether from primary or secondary sources, to support the main idea presented.
– Developing teamwork skills through working in a team to improve interpersonal relationship skills.
Values and Responsibility:
- The student bears personal responsibility for preparing individual assignments.
- The student employs the information in writing research, assignments, or exam question answers.
– The student learns to perform individual tasks through what is requested of the student and submitting them on time.
- Applies communication, information technology, and numerical skills.
- Uses electronic scientific journals and databases.
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