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Colleges

The Economics of Sports Recreation

Course description: Terminology and concepts associated with the economics of sports recreation "marketing elements in the field of sports recreation, the importance of marketing sports recreation programs and activities", marketing planning in the field of sports recreation "determining marketing objectives, analyzing marketing history, studying the marketing environment, identifying pros and cons in marketing plans, determining the subject of marketing planning".
Credits: 2
Prerequisites: REC 332
Objectives of the course :

- Choosing the marketing strategy involves selecting advertising, publicity, and media methods.
- Develops product-related ideas, provides financial analysis for marketing.
- Implementation of scientific marketing plans. .
- Evaluating the response of participants in recreational projects and services, a checklist for marketing decision-making in the field of sports recreation.
– Financing in the field of recreation projects and programs: Functions of financing, Types of financing.

Course outputs :

Knowledge and understanding:
- The student understands the concepts related to the economics of sports recreation: ”marketing elements in the field of sports recreation, and the importance of marketing sports recreation programs and activities.".
– The student states the marketing objectives and analyzes the history of marketing.
– The student reviews advertising, publicity, and media methods, develops product-related ideas, provides financial analysis for marketing, and implements scientific marketing plans.
Skills:
– The ability to participate effectively in group discussions by reading references and preparing well before entering the lecture hall.
- The ability to conduct research activities and use information, whether from primary or secondary sources, to support the main idea presented.
– Developing teamwork skills through working in a team to improve interpersonal relationship skills.
Values and Responsibility:
- The student bears personal responsibility for preparing individual assignments.
- The student employs the information in writing research, assignments, or exam question answers.
– The student learns to perform individual tasks through what is requested of the student and submitting them on time.
- Applies communication, information technology, and numerical skills.
- Uses electronic scientific journals and databases.

Additional information:

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