Official government website of the Government of the Kingdom of Saudi Arabia How to verify

Links to official Saudi educational websites end with edu.sa

All links to official educational websites of government agencies in Saudi Arabia end with .edu.sa.

protocol for encryption and security. HTTPS for encryption and security.

Secure websites in the Kingdom of Saudi Arabia use the HTTPS protocol for encryption.

Registered with the Digital Government Authority with no: 20250413538

Colleges

Section list

Fundamentals of Sports Marketing

Course Description: This course covers the concepts and knowledge related to the field of sports marketing to achieve a competitive advantage among sports organizations, in light of the interest in sports economics, and analyzes correct and incorrect concepts about sports marketing, various marketing efforts and functions in sports organizations, and the factors affecting them. It also addresses marketing management, its job roles, and the philosophy and strategies of sports marketing according to the requirements of the era. It covers the elements of the marketing mix, the promotional mix and its elements, and e-marketing, along with the most important theories explaining marketing activities, fields of sports marketing, and the most important terms related to marketing, such as sponsorship and branding and its usage rights. The practical part covers how to develop a detailed marketing plan, SWOT analysis of the application environment, and how to prepare a successful marketing campaign.

Credit hours: 3

Prerequisites: REC 131

Objectives of the course :

The course aims for students to acquire knowledge and information about the correct concept of sports marketing. It also aims for students to learn about the most important marketing activities in the sports field, develop marketing skills in sports organizations, and gain the ability to prepare a successful marketing campaign and plan in sports organizations according to scientific rules and principles.

Course outputs :

Knowledge and understanding:

Explains basic concepts and definitions in sports marketing.
Lists marketing activities in the sports field.
It identifies the differences in roles and functions between marketing management and similar departments within a sports organization.
Explains the elements of the marketing mix and the promotional mix in the sports field.

Skills:

Designs an integrated marketing plan for sports organizations based on scientific principles.
Developing marketing strategies and activities in sports organizations to achieve a competitive advantage.
The SWOT analysis method is applied to an institution and a sports facility.
Modern technological applications are used in marketing data analysis to develop professional performance.

Values, autonomy and responsibility:

Shows integrity, values, and professional ethics when dealing with issues
And marketing challenges in sports organizations
Performs professional tasks and marketing activities effectively and independently.
Effectively collaborates within projects, research or professional groups, and leads and takes responsibility during work

Additional information:

Last updated: 2026-05-07