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The course aims to introduce the basic concepts of agricultural marketing, the relationship between agricultural marketing and economics, the characteristics of food products, food product markets, agricultural marketing functions and services, marketing channels, marketing margins for food products, and the marketing efficiency of food and agricultural products.
1- Identify key economic concepts, such as production processes, macro and microeconomics, and agricultural marketing.
2- Description of marketing, technological, and economic efficiency.
3- Explanation of the impact of various factors related to marketing costs.
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