Official government website of the Government of the Kingdom of Saudi Arabia How to verify

Links to official Saudi educational websites end with edu.sa

All links to official educational websites of government agencies in Saudi Arabia end with .edu.sa.

protocol for encryption and security. HTTPS for encryption and security.

Secure websites in the Kingdom of Saudi Arabia use the HTTPS protocol for encryption.

Registered with the Digital Government Authority with no: 20250413538

Colleges

Section list

Marketing analytics

Course Description: This course aims to equip MBA students (Marketing specialization) with an analytical mindset, as well as provide them with data analysis processes and tools that will help them prepare research proposals and successfully complete their theses. The course also introduces data analysis methods and the design of quantitative research from various disciplines, and may include qualitative research. The course adopts an applied (practical) approach to ensure students' ability to prepare, present, and deliver cost-benefit analysis proposals to potential supervisors.

Credit hours: 3

Objectives of the course :

By the end of this course, the student will be able to:
Discussing the importance of having an analytical mindset.
2. Prepare a comprehensive proposal for a market analysis project.
3. Discussion of various data processing techniques.
4. Clarify data analysis in light of the latest research in the field.
Developing the student's ability to critically evaluate business problems and identify the most suitable analytical techniques to address them.
6. Discussing the importance of marketing analytics in the current digital age to support decision-making.
7. A comparison of modern data analysis tools in marketing, highlighting their differences and limitations.

Course outputs :

1. Differentiating between concepts, principles, and theories in marketing analytics.
2. Applying concepts, principles, and theories in different situations for marketing analysis.
3. Demonstrating written communication skills.
4. Possess oral communication skills.
5. Proficient in using computer applications for marketing analytics.
6. Possess scientific research skills in the field of marketing analytics.
7. Possess critical thinking and analytical skills in marketing analytics, as well as strategic thinking and problem-solving skills.
Belief in and practice of sustainability principles in marketing analytics.
Possessing leadership, teamwork, and decision-making skills in marketing analytics, and the ability to distinguish the ethical issues associated with them.
10. Possessing social responsibility competence in marketing analytics fields.
11. Ability to handle cultural diversity in marketing analytics.

Additional information:

Last updated: 2026-05-10