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International marketing

Course Description: This course examines the performance of business activities across national borders. It highlights environmental factors such as laws, customs, and cultures that vary from country to country, making international marketing more complex. The course also discusses governmental barriers (such as protectionist policies) that threaten international trade. Additionally, it addresses a range of important issues related to designing and implementing effective international marketing strategies using Internet-based technologies. These factors are linked to the company's internal requirements, the external environment, the selection of foreign markets and entry modes, international marketing mix programs, and aspects of strategy implementation and control.

Credit hours: 3

Objectives of the course :

By the end of this course, the student will be able to:
1. Explain the importance and necessity for companies to internationalize (operate at an international level).
2. Evaluating the benefits of international markets and the scope of international marketing tasks.
3. Analysis of risks and potential threats arising from various trade barriers to international trade.
4. Discussion of theories and issues related to international marketing.
5. Explanation of how the use of digital technologies can contribute to facilitating international marketing tasks.
6. Comparing the impact of differing national customs and cultures on international trade.

Course outputs :

Distinguishing between concepts, principles, and theories in international marketing.
2. Applying concepts, principles, and theories to various international marketing situations.
3. Demonstrating written communication skills in international marketing.
4. Possessing oral communication skills in international marketing.
5. Possessing computer application skills in the field of international marketing.
6. Possessing scientific research skills in the field of international marketing.
7. Possess critical thinking and analytical skills in international marketing, in addition to strategic thinking and problem-solving skills.
8. Belief in and practice of sustainability principles in international marketing.
9. Possessing leadership, teamwork, and decision-making skills in international marketing.
10. The ability to distinguish between ethical issues in international marketing.
11. Possessing social responsibility competence in international marketing.
12. Having the ability to deal with cultural diversity in international marketing situations.

Additional information:

Last updated: 2026-05-10