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Digital marketing

Course Description: This course provides an introduction to the accelerating shift in marketing concepts, moving from traditional to digital practices. The course integrates digital strategy within a broader framework that includes marketing strategy and the organization's overall strategy, starting with digital marketing planning. The course also addresses how to build and optimize a successful paid search advertising strategy, effectively design e-commerce and user experience, and manage customer loyalty, customer relationship management (CRM), and data. It also focuses on measuring success through data analysis and reporting. The course also includes case studies used for problem-solving.

Credit hours: 3

Objectives of the course :

By the end of this course, the student will be able to:
1. Identifying factors that contribute to designing a digital marketing strategy.
2. Assess the social media landscape and align the strategy with the customer journey.
3. Comparing success levels across different digital marketing domains through data analysis and reporting.
4. Discuss the importance of Search Engine Optimization (SEO) in making website modifications.
Explain the importance of well-written content across various digital marketing platforms.
6. Evaluating the importance of critical thinking skills in developing various digital marketing campaigns.
7. Evaluating the importance of adhering to ethics, autonomy, and professionalism in digital marketing campaigns.

Course outputs :

Differentiating between concepts, principles, and theories in digital marketing.
2. Applying concepts, principles, and theories in different digital marketing situations.
Demonstrate written communication skills in the field of digital marketing.
4. Possessing oral communication skills in digital marketing.
5. Possessing computer application skills in digital marketing.
6. Possessing scientific research skills in the field of digital marketing.
7. Possessing critical thinking and analytical skills in digital marketing.
8. Possessing strategic thinking skills and finding solutions in business management.
9. Belief in and practice of sustainability principles in digital marketing.
Possessing leadership, teamwork, and decision-making skills in digital marketing, and the ability to distinguish the ethical issues associated with it.
11. Possessing social responsibility competence in digital marketing.
12. Possessing the ability to handle cultural diversity in digital marketing.

Additional information:

Last updated: 2026-05-10