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Marketing management

Course Description: This course provides a comprehensive overview of fundamental marketing concepts, theories, principles, and strategies. It also equips students with the analytical skills necessary to make effective marketing decisions, including evaluating marketing opportunities, formulating appropriate strategies, and implementing integrated marketing plans. The course is delivered through a variety of teaching methods, such as case studies, practical examples, group projects, and structured class discussions. These learning activities contribute to enabling students to identify and confidently apply marketing knowledge to meet real-world business challenges.

Credit hours: 3

Objectives of the course :

By the end of this course, the student will be able to:
1. Defining and understanding the fundamental concepts, principles, and skills of marketing.
Show effective communication skills.
3. Developing marketing strategies based on market and environmental data.
4. Data analysis to extract marketing insights that support decision-making.
5. Analyze marketing problems and find solutions.
6. Evaluating Ethical Issues in Marketing Practices.

Course outputs :

1. Differentiating between concepts, principles, and theories in marketing.
Demonstrate effective oral communication skills by presenting and analyzing marketing issues and defending strategic recommendations in a professional setting.
3. Applying scientific research methods in marketing to collect, analyze, and interpret qualitative and quantitative data to support management decision-making.
4. Critically analyze marketing problems using appropriate frameworks, data, and analytical tools to evaluate different alternatives.
5. Develop strategic marketing solutions by integrating market analysis, consumer insights, and organizational goals in dynamic business environments.
6. Identifying and evaluating ethical issues in marketing decisions and proposing responsible actions aligned with professional standards and societal expectations.

Additional information:

Last updated: 2026-05-10