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Marketing of clothing

Course Description: The Apparel Marketing (FAD467) course, worth 2 credit hours, clarifies the concept of the marketing process and the fashion life cycle as a basis for understanding the stages fashion products go through and as an introduction to how to market them at each stage to develop a marketing plan. It covers the functions involved, how to manage the marketing process in the ready-to-wear apparel industry, and the impact of various environmental and social factors on the market for fashion products (ready-to-wear apparel).
Credits: 2
Prerequisites: MKTG120
Objectives of the course :

The course aims to develop knowledge and information in the field of marketing, the fashion life cycle, buyer behavior, purchasing motivations, how to prepare marketing plans, brand creation and marketing, and how to manage the marketing process in the ready-to-wear clothing industry.

Course outputs :

Knowledge and understanding:
- Explains the concept of marketing process management, including its functions in the ready-to-wear clothing industry.
- Determine the impact of various environmental and social factors on the market for fashion products (ready-to-wear clothing).
-Explains the fashion lifecycle as a basis for understanding the stages that fashion products go through and as input for knowing how to market them at each stage.
- Understand the concept of promotion and the tasks of the promoter for various fashion products.
Skills:
The information network is used to research products and their marketing policies, and to create new marketing plans based on studying the target market and the factors influencing purchasing decisions.
-Planning promotional policies aimed at entering products into foreign markets through information network research.
- Technological methods are used in product portfolios with advertising and promotional plans for fashion products.

Additional information:

Prerequisite: 120 units.

  • Last updated: 2026-05-12

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