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Fashion advertising

Course Description: The Fashion Advertising (FAD345) course, worth 2 credit hours, covers the life cycle of fashion and its evolution, the factors influencing it, and its advertising methods. It also explores the types of fashion shows and the roles of fashion designers and retailers in marketing fashion and forecasting future trends in the apparel industry.
Credits: 2
Objectives of the course :

The course aims to study the fashion lifecycle and its evolution, the factors influencing it, its advertising methods, and the role of fashion designers and retailers in marketing fashion and forecasting future trends in the clothing industry.

Course outputs :

Knowledge and understanding:
It explains the importance of advertising in fashion design and fashion marketing.
- The multiplicity of fashion advertising channels and the types of fashion shows.
– Defines the roles of fashion designers and retailers in fashion marketing and the apparel industry.
– Defines the responsibilities of a fashion designer.
Skills:
– Analyzes the fashion cycle, its evolution, and the factors that influence it.
– Determine future trends in the clothing and fashion industry.
- Employ computers and the information network to research everything new in the field of fashion advertising media.

Additional information:
  • Last updated: 2026-05-12

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