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Marketing analysis

Course Description: This course aims to equip students with a data-driven analytical mindset that can assist them in preparing research proposals in the field of marketing. Through this course, students will learn how to analyze data and design quantitative and qualitative research using a practical approach, ensuring an enhancement of students' ability to complete, present, and deliver a comprehensive research project.
Credit hours: 3
Objectives of the course :

1. Enhancing analytical thinking skills.
2. Prepare a comprehensive project proposal for marketing analytics.
3. Discussion of various data processing techniques.
4. Data analysis in light of the latest research in this field.
5. The ability to critically evaluate business problems using technology.

Course outputs :

– Distinguish between concepts, principles, and theories of marketing and marketing analysis.
Applies concepts, principles, and theories in various marketing fields. .
– Uses written communication skills. .
– Applies oral communication skills
Employs critical thinking and analytical skills in marketing. .
– Social responsibility is inferred in marketing fields. .

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  • Last updated: 2026-05-10

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