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Strategic marketing

Course Description: This course presents the latest concepts and practices in strategic marketing. It focuses on: developing and implementing marketing strategies, corporate and business strategy decisions and their marketing implications, analyzing opportunities, and formulating marketing strategies. It also dedicates a significant portion to segment and component analyses, and the process of implementing and controlling competitive strategies.

Credit hours: 3

Objectives of the course :

1- Identifying the core concepts in developing and implementing marketing strategies, corporate and business strategy decisions, and their marketing implications.
2- Understanding strategic decisions and their marketing implications.
3- Learning how to develop a marketing strategy for an organization.

Course outputs :

Understands the basic concepts in developing and implementing marketing strategies, corporate and business strategy decisions, and their marketing implications.
Applies principles and fundamentals in strategic decision-making and their marketing implications.
– Identifies opportunities and threats.
– Utilizes written communication skills in strategic marketing.
– Utilizes teamwork skills necessary to deal with the uncertainty and changes facing today's market.
- Social responsibility principles are applied in the context of strategic marketing.

Additional information:

Last updated: 2026-05-10