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Digital marketing

Course Description: This course details the transformation in marketing concepts, transitioning from traditional to digital practices by integrating digital strategy with marketing strategies and the organization's strategy, from digital marketing planning to implementation and monitoring. It also addresses building a search strategy for effective e-commerce design, customer relationship management, data, and problem-solving.

Credit hours: 3

Objectives of the course :

The number of factors that help in designing a digital marketing strategy.
2- Comparing different digital marketing successes through data and reports analysis.
3- Defining the importance of critical thinking skills in developing various digital marketing campaigns.
4- Research the importance of adhering to ethics, autonomy, and professionalism in digital marketing campaigns.

Course outputs :

– Differentiate between concepts, principles, and theories of digital marketing.
Applies concepts, principles, and theories in various digital marketing situations.
– Employs written and verbal communication skills in digital marketing.
– Utilizes critical thinking and analytical skills in digital marketing.
- Practices leadership, teamwork, and decision-making skills in digital marketing.
– Differentiate between ethical issues in digital marketing.

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Last updated: 2026-05-10