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Consumer behavior

Course Description: This course examines how to deal with diverse cultural models for interpreting contemporary consumer behavior, with a focus on Hofstede's model. It also looks at consumption variables, and social and demographic factors as significant influences on consumer behavior. Furthermore, it delves into personality traits and social and psychological processes as important factors in marketing communications for understanding consumer behavior, in addition to discussing relevant communication theories and advertising methods, while considering differences in the use of traditional and electronic media.
Credit hours: 3
Objectives of the course :

Understanding the impact of culture on consumer behavior.
Evaluating different cultural models to interpret consumer behavior.
3. Evaluating the various factors that may influence contemporary consumer behavior.
4- Discussing theories and concepts related to consumer behavior.
Explain how digital technologies can influence consumer behavior.

Course outputs :

– Distinguishes between consumer behavior concepts, principles, and theories.
Applies concepts, principles, and theories in various business situations.
Employs written and oral communication skills.
– Utilizes computer application skills in the field of consumer behavior.
– Demonstrates critical thinking and analytical skills in the field of consumer behavior.
– Distinguish between ethical issues related to consumers.
– Practices social responsibility related to consumers.

Additional information:
  • Last updated: 2026-05-10

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