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Marketing management

Course Description: This course provides students with an overview of marketing concepts, principles, strategies, and programs. It enables learners to analyze and make effective marketing decisions, including evaluating marketing opportunities, developing appropriate marketing strategies, and implementing marketing plans. The course is delivered through various methods such as case studies, practical examples, individual assignments, group projects, and discussions, making students confident in applying marketing knowledge to solve business organization problems. Students gain sufficient experience in communication and presenting marketing proposals.
Credit hours: 3
Objectives of the course :

Acquire knowledge of basic marketing concepts, principles, and skills.
2. Develop the ability to analyze data to gain marketing insights for decision-making
3. Develop marketing strategies based on market and environmental data
4. Identifying methods for analysis and problem-solving in marketing

Course outputs :

- Understands marketing concepts, principles, and strategies.
Applies marketing knowledge to solve business problems
– Uses presentation and interpersonal communication skills
– Uses written communication skills to draft a report on marketing topics
– Practices critical thinking skills in identifying, analyzing, and solving marketing problems
Shows teamwork and team management skills in marketing
Ethical values are used in data collection in marketing.

 

Ethical issues in marketing are classified as

Additional information:
  • Last updated: 2026-04-26

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