Colleges

1 Knowledge and Understanding
1.1 Explains the types of advertising, their appropriations, objectives, and factors to consider when estimating them.
1.2 Identifies recent developments and trends in clothing coordination in stores, cinemas, theaters, and on the internet.
1.3 Identifies fashion advertising media and interactive and virtual display channels.
2 Skills
2.1 Effectively communicate specialized research findings on recent developments in fashion display windows.
2.2 Analysis of factors influencing the quality of fashion shows and general and specialized journalism.
2.3 Analysis of advertising, allocations, fashion shows, and fashion media in general and specialized press.
2.4 Differentiate between advertising agencies, the advertising message, and the stages of psychological influence in the advertising message.
2.5 Develop an advertising plan to promote a clothing product.
2.6 Creates fashion exhibition venues that raise consumer awareness of sustainability in fashion.
3 Values, Independence, and Responsibility
Collaborate with colleagues during the analysis of advertisements, their assignments, fashion shows, and fashion advertising in general and specialized press.
3.2 Utilize information networks and digital libraries to research recent developments in the field of fashion display windows.
3.3 Consider professional ethics when developing innovative fashion display concepts.