A simple icon, consisting of a series of links surrounded by a circle, is a common symbol for a connection or hyperlink. The lines of the icon are outlined in a dark black color on the background, with the addition of military elements of the Saudi national identity such as the Ghutra, Shamaa, and Saudi Bisht, to reflect the distinctive local character of Qassim University.
Links to official Saudi educational websites end with edu.sa
All links to official educational websites of government agencies in Saudi Arabia end with .edu.sa.
Black leather minimalist gesture tag, black circular grip, topped with a clear depiction of a Saudi tunic with a shamma and aqal, emphasizing the features of the Saudi bisht. This design symbolizes the concept of security and digital data privacy and reflects the identity of Qassim University.
protocol for encryption and security. HTTPS for encryption and security.
Secure websites in the Kingdom of Saudi Arabia use the HTTPS protocol for encryption.
Digital Government Authority

Registered with the Digital Government Authority with no: 20250413538

Qassim University logo
Open search engine
Search
MyQU Single Sign-On Portal
MyQU

Colleges

Section list

Digital Media Analytics

Course Description: This course focuses on the theoretical and practical foundations of digital media analytics, covering: An introduction to the science of digital media analytics and its importance. Key Performance Indicators (KPIs) in digital media campaigns. Data collection and analysis tools such as Google Analytics, Meta Business Suite, and others. Methods for measuring digital engagement and participation on various platforms. Analyzing audience behavior and understanding their digital preferences. Preparing professional digital reports that support decision-making. Real-world case studies for measuring and analyzing digital media performance. The course includes practical applications on digital analysis software and the design of dashboards for live performance monitoring.
Credit hours: 3
Objectives of the course :

This course aims to enable students to understand the fundamentals of digital analytics and apply advanced measurement tools to evaluate the performance of digital media campaigns.
It also seeks to develop students' skills in data collection, analysis, and interpretation to support strategic decision-making and improve the efficiency of digital communication.

Course outputs :

1- Distinguish between types of digital data and their sources of collection.
2. Explain key performance indicators (KPIs) in digital media campaigns.
3. Explain the role of digital analytics in improving digital media strategies.
4. Apply audience behavior analysis techniques across various digital platforms.
5. To create reports and dashboards for professional display of results.
6. Evaluate the effectiveness of digital campaigns based on data and analytics.
7. Commit to the ethics of digital data handling and its confidentiality.
8. To take responsibility for using data to support accurate strategic decisions.

Additional information:
  • Last updated: July 7, 2026

Suggestions

Single Sign-On Portal
Achievement
E-learning
Email
Directory of services
Query services

Cookies

This website uses special cookies to ensure ease of use, improve your browsing experience, and clarify the terms and policies related to About user privacy. By continuing to browse this website, you acknowledge that you accept the use of cookies and the terms of the Privacy Policy

Accept