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Brand Strategy

Course Description: This course covers the fundamental concepts of branding and its importance in the contemporary marketing environment. It focuses on how to develop strong strategies for building brand identity, defining brand personality, and fostering consumer loyalty. The course also examines the brand management process, from planning and analysis, through defining communication strategies and developing integrated plans, to evaluating performance and measuring impact. The course equips students with the ability to innovate in designing brand strategies that keep pace with modern marketing developments, especially in light of digital transformation and continuous changes in global markets.
Credits: 2
Objectives of the course :

This course aims to provide students with the knowledge and skills necessary to understand, build, and manage brand strategies, contributing to strengthening their market position and achieving competitive advantage. It focuses on planning and implementing effective strategies that align with the professional and ethical values of organizations.

Course outputs :

Defines the basic concepts and terminology related to branding and its strategies.
Explains the role and importance of branding in enhancing the competitive advantage of organizations.
Applies scientific methods to analyze brand identity and positioning.
Evaluates current brand strategies to identify strengths and weaknesses.
Develops new strategies to enhance brand identity and improve performance.
6- Uses digital tools and modern technologies in building and managing the brand.
7. Upholds ethical and professional values when developing and implementing brand strategies, thereby preserving the organization's reputation and consumer trust.

Additional information:
  • Last updated: July 7, 2026

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