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Digital Content Management

Course Description: From the content lifecycle management phase, we move to planning, then production, then digital distribution, and finally continuous analysis. It also covers team management choices, methods for selecting digital platforms, and identifying content that targets the intended audience. In collaboration with a company, practical training will be provided on managing tools and content scheduling, such as: • Meta Business Suite • Hootsuite • Google Analytics • Search Engine Optimization (SEO) Additionally, it includes the study of laws and values related to digital content, intellectual property rights, and user data protection.
Credit hours: 3
Objectives of the course :
  • This course aims to equip students with the knowledge and skills necessary to plan, organize, and manage digital content across various platforms, including achieving goals and tags.
  • As new celebrities specialize in using digital tools for content production and scheduling, they innovate digital channels while adhering to professional values and data privacy.
Course outputs :

To distinguish between types of digital content and the role of each type in achieving marketing objectives.
2- Explain the digital content lifecycle and the stages of planning, production, publishing, and analysis.
3. Develop a comprehensive digital content management plan for a platform or brand.
4. Utilize modern digital tools for content scheduling and performance analysis.
5- Apply content optimization strategies to ensure audience engagement and interaction.
6. Evaluate digital content performance based on Key Performance Indicators (KPIs).
7. Abide by ethical values such as transparency and accuracy when managing and publishing digital content.
8. To respect data protection laws and intellectual property rights.

Additional information:
  • Last updated: 2026-06-17

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