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Digital Campaign Management

Course Description: This course covers the fundamental concepts and techniques in digital campaign management, highlighting the process from defining success metrics and selecting key channels and platforms to designing advertising messages and analyzing effective results. It also includes training on using digital marketing tools such as Google Ads, Facebook Business Suite, and digital analytics tools, with a focus on enhancing proficiency and coordination in data and reporting. Furthermore, it aims to instill professional and ethical values in work and to consider relevant laws related to digital advertising and privacy.
Credit hours: 3
Objectives of the course :
  • This course aims to equip students with the knowledge and skills necessary to professionally plan the management of digital trends, with a focus on digital marketing, performance measurement, and results.
  • It also aims to develop their modern abilities in using digital tools and texts, understanding the target audience, while adhering to animal values and privacy data to achieve the highest efficiency and effectiveness in campaigns.
Course outputs :

1. Explain modern trends in digital marketing and their impact on digital campaigns.
2- To develop an integrated plan for managing a digital campaign targeting a specific audience.
3. To employ digital tools and platforms to launch and manage campaigns effectively.
4. Apply data analysis methods to evaluate the performance of digital campaigns.
5. Develop campaign strategies based on results and analytics data.
6. Adhere to ethical values in managing digital campaigns, such as transparency and credibility.
7- To comply with data protection laws and customer privacy during campaign execution.
8. To bear full responsibility for following up on and developing campaigns to achieve stated objectives.

Additional information:
  • Last updated: 2026-06-17

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