Course Description: This course covers the fundamental concepts of digital publishing and its importance in the modern media and marketing environment. It focuses on studying different digital platforms and their selection mechanisms, as well as content management methods tailored to the nature of each platform and its target audience. The course also emphasizes the design and implementation of digital publishing strategies based on data analysis and performance measurement, in addition to using modern technical tools in managing digital campaigns. The course provides students with the opportunity to develop integrated digital publishing plans that support organizational communication goals and achieve effective reach and continuous audience engagement.