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Digital Government Authority

Registered with the Digital Government Authority with no: 20250413538

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Digital Public Relations

Course Description: This course aims to introduce students to the concepts and methods of digital public relations, and its role in building and managing the corporate image across digital platforms. The course covers strategies for planning and implementing digital campaigns, managing online crises, and measuring the effectiveness of public relations activities using digital tools. It also focuses on ethical and professional aspects in dealing with the public through modern media.
Credits: 2
Objectives of the course :

Equipping students with the necessary knowledge and skills to plan and implement public relations strategies and campaigns in the digital environment, thereby enhancing effective communication and building positive and sustainable relationships between the organization and its audience.

Course outputs :

1- Defining the concept of digital public relations and its role in contemporary organizations.
2- Identifying tools for measuring and evaluating campaigns across digital platforms.
3. Understanding the legal and ethical considerations in digital content management.
Understanding the Role of Digital Public Relations in Crisis Management.
5- Design diverse digital content that suits different platforms.
6. Effectively handling crises and challenges through digital media.
7- Prepare an integrated digital public relations campaign plan.
8- Employing modern technologies to enhance audience engagement.
9- Adherence to ethical and professional values in digital public relations activities.
10. Responsibly represent the organization accurately and reliably.
11. Contributing to enhancing transparency and credibility in digital communication.

Additional information:
  • Last updated: July 7, 2026

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