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Media and Communication Research

Course Description: The "Media and Communication Research" course covers the design and implementation of research studies related to media and communication issues, using scientific methodologies and diverse analytical methods. The course includes studying quantitative and qualitative research methodologies, and designing data collection tools such as: questionnaires, interviews, content analysis, and social network analysis. It also addresses data analysis methods and the use of statistics in media and communication research.
Credit hours: 3
Objectives of the course :

To equip students with the theoretical and methodological knowledge and the skills necessary to design and implement scientific research and studies in the field of media and communication, enabling them to analyze media and communication phenomena.

Course outputs :

Understands the theoretical and methodological foundations of media and communication research and its practical applications.
2- It classifies quantitative and qualitative research methodologies used in communication and media studies.
3- Classifies data collection tools and methods for preparing and implementing media and communication research.
4. Applies scientific research steps to study media and communication phenomena.
Designs appropriate data collection tools according to the type of media and communication phenomenon.
6. The student analyzes the results of scientific research on media and communication phenomena using quantitative and qualitative methods.
Adherence to scientific research ethics and respect for the privacy of participants in media and communication studies.
Clarification of the value of scientific research in developing media and communication performance and solving societal issues.

Additional information:
  • Last updated: July 7, 2026

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