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Public relations

Course Description: The "Public Relations" course focuses on the study of the foundations and concepts of managing relationships between institutions and their internal and external publics. The course covers the principles of shaping a positive image for the institution or organization, managing its reputation to build public trust, developing effective communication strategies, planning and managing media campaigns and measuring their impact, and managing crises and challenges facing the organization. All of this is achieved through the employment of public relations tools and methods, traditional and modern communication and media channels, while respecting the ethics of the public relations profession.

Credit hours: 3

Objectives of the course :

To equip students with the knowledge and skills necessary to build and manage effective communication strategies that enhance the image of an institution or organization, solidify its relationships with its internal and external audiences, while adhering to professional ethics.

Course outputs :

Understands the concept of public relations and its role in improving the organization's image and enhancing communication with the public.
2. Describes public relations methods and types used in different work environments.
Identifies the essential skills required to successfully implement public relations plans.
Designs an integrated public relations activity plan that meets the needs of the organization and the target audience.
Develops innovative methods to enhance interaction between the organization and its target audience.
.Applies public relations strategies in managing crises faced by organizations.
7- Adheres to work ethics and transparency in practicing public relations activities.
8. Adopts innovative and sustainable practices in the execution of public relations campaigns.
Supports values of cooperation and effective communication to enhance relationships between the organization and its stakeholders.

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Last updated: July 7, 2026