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Communication theories

Course Description: The course "Communication Theories" presents the intellectual and philosophical backgrounds upon which communication and media theories were founded, and their historical development in various contexts. The course addresses the theoretical and applied foundations of these theories to explain how information is transmitted, to interpret messages and media content, and the impact of media in shaping public opinion on various issues.
Credit hours: 3
Objectives of the course :

Developing an in-depth understanding of communication and media theories in their various forms and levels, with a focus on their practical application in different situations and contexts, enabling the analysis of media and communication phenomena and the resolution of associated problems in individual, social, and professional contexts, and exploring future challenges and developments in the field of communication.

Course outputs :
  • To understand the basic concepts of communication science and their importance in explaining communication and media phenomena.
  • It classifies communication theories according to their schools of thought and the historical and cultural contexts in which they emerged and developed.
  • Explains the role of media and communication theories in interpreting various issues and phenomena related to audiences and public opinion.
  • Compares communication theories to determine the most suitable for application to media and communication phenomena in specific contexts.
  • Analyzes various media and communication phenomena using appropriate communication models and theories.
  • Justifies the importance of choosing a specific theory to explain the impact of media on certain topics and issues.
  • Adheres to the principles of integrity and ethical responsibility when applying communication theories to analyze media and communication phenomena.
  • It supports the use of responsible communication to promote positive cultural and social values.
  •  Adopts a critical and informed stance when evaluating the impact of media and communication on individuals and societies.
Additional information:
  • Last updated: 2026-06-17

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