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Saudi media

Course Description: This course focuses on understanding the origins and historical development of media in the Kingdom of Saudi Arabia, highlighting its various stages and its role in the local society. The course reviews the most prominent Saudi media institutions, from press, radio, and television to digital media, and analyzes the evolution of their policies and administrative and regulatory frameworks. It also discusses the impact of Saudi media on promoting national identity and its role in conveying the Kingdom's image to the world. This course also addresses the various challenges facing Saudi media in the era of globalization and technology, with a focus on strategies for its development in alignment with the Kingdom's Vision 2030.

Credits: 2

Objectives of the course :

This course aims to provide students with a deep understanding of the history and development of media in the Kingdom of Saudi Arabia, and its role in building national identity and promoting societal values. The course also aims to enable students to analyze the reality of Saudi media, evaluate its impact locally and globally, in addition to exploring the challenges and opportunities it faces in light of digital transformations and the Kingdom's Vision 2030.

Course outputs :

1. Identifies Saudi media and its types, arranges its historical development, and describes its characteristics in comparison to regional and international media.
2- Identifies the most prominent media institutions in the Kingdom of Saudi Arabia and understands their organizational structure, as well as the laws, legislation, and regulations governing Saudi media.
3- Summarizes Saudi media policies and their objectives, its impact on shaping local and international public opinion, and its role in achieving the Kingdom's Vision 2030.
Compares the performance of Saudi media and global media on specific topics, reveals their strengths and weaknesses, and explores ways to overcome the challenges they face.
5. Demonstrate the importance of Saudi media in supporting the Kingdom's Vision 2030, the impact of its media campaigns on society, and its role in shaping Saudi public opinion.
6. Innovates new media strategies to improve Saudi media content, and designs initiatives, programs, and media campaigns that focus on important issues to keep pace with local and international changes.
7- Presenting clear viewpoints on the important role of Saudi media in achieving the Kingdom's Vision 2030 and strengthening media policies that support community participation and sustainable development.
8. Clarifying the value of Saudi media as an effective tool for preserving national identity, promoting social and cultural values, and building a conscious, cohesive, and developed society.

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Last updated: July 7, 2026