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Introduction to Media and Communication

Course Description: The "Introduction to Communication and Media" course presents the fundamentals of communication and media studies, reviewing its main concepts and theories. It focuses on the historical development of communication and media, their importance, elements, models, arts, functions, forms, types, modern technologies, and their roles in society, while analyzing their impacts in various contexts. It also allows students to gain a precise understanding of mass communication dynamics, along with practical applications for studying challenges in the new media environment. The course provides a solid knowledge base for students interested in the fields of communication, media, journalism, public relations, marketing communication, and audiovisual production.
Credit hours: 3
Objectives of the course :

Enabling students to grasp the theoretical and practical foundations of communication and media science, understand the roles media play in society, develop students' abilities to analyze various communication processes and their impacts, prepare them to understand the dynamics of new media, its contents, audiences, and interact with them, and to face its challenges with awareness, professionalism, and expertise.

Course outputs :

Defines the basic concepts of communication and media, and the elements of the communication process.
Explains the historical development of media and its impact on societies.
3- Explains mass communication theories and their applications in the media reality.
4. Applies skills in analyzing media messages and constructive criticism of the content of various media.
5. Employs media research techniques to understand the influence of media on public opinion.
Demonstrates a commitment to ethical values in dealing with media content.
7- Bears responsibility for providing credible and ethical media ideas.

Additional information:
  • Last updated: July 7, 2026

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