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Digital entrepreneurship

Course Description: The emergence of digital technologies has led to new and innovative business models that are radically changing markets. This course provides insights into why digital technologies are at the forefront of entrepreneurship today and in the future. The course is taught through a combination of theoretical aspects, presentations, and practical application, including the experience of launching a pilot e-commerce venture.
Credit hours: 3
Objectives of the course :

By the end of this course, the student will be able to:
1. The number of content management systems and an explanation of how to use them as a foundation for building an online business presence.
2. Evaluate different e-business models through a detailed analysis of value propositions, value delivery mechanisms, and value capture models.
3. Comparison of different e-business models and their revenue models.
4. Propose a digital project idea, and design and produce a functional prototype for it.
5. Identify a digital project idea, and design and produce a practical prototype for it.
6. Understanding how digital businesses acquire customers.
7. Clarifying the concept of usability to enhance customer experience.

Course outputs :

1. Differentiating between concepts, principles, and theories in digital entrepreneurship.
2. Applying concepts, principles, and theories in different digital entrepreneurship scenarios.
3. Demonstrating written communication skills in the field of digital entrepreneurship.
4. Possessing oral communication skills in digital entrepreneurship.
5. Possessing computer application skills in digital entrepreneurship.
6. Possessing scientific research skills in the field of digital entrepreneurship.
7. Possessing critical thinking and analytical skills in the field of digital entrepreneurship.
8. Possessing strategic thinking skills and finding solutions in digital entrepreneurship.
9. Belief in and practice of sustainability principles in digital entrepreneurship.
10. Possession of leadership, teamwork, and decision-making skills in digital entrepreneurship.
11. The ability to distinguish ethical issues in digital entrepreneurship.
12. Possessing social responsibility competence in the fields of digital entrepreneurship.
13. The ability to deal with cultural diversity in digital entrepreneurship situations.

Additional information:
  • Last updated: 2026-05-10

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