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New Product Development

Course Description: This course focuses on the managerial challenges associated with the stages of new product development, from idea generation and product launch to commercialization and eventual discontinuation or withdrawal from the market. The course also aims to equip students with the ability to make effective managerial decisions at each of these stages.
Credit hours: 3
Objectives of the course :

By the end of this course, the student will be able to:
1. Understand the fundamentals of product development strategy.
2. Identify the different stages of the product lifecycle.
3. Applying product management concepts to identify the root causes of product failure, despite significant investments and high product quality.
4. Understanding how to develop, evaluate, and test new product ideas.
5. Comparing and analyzing alternative solutions to business problems.
6. Evaluating the product manager's role in the various stages of new product development.
7. Discuss when and how a product will be withdrawn from the market or discontinued.

Course outputs :

1. Understanding and differentiating between concepts, principles, and theories in new product development.
2. Applying concepts, principles, and theories in the field of new product development.
3. Possessing scientific research skills in the field of new product development.
4. Possessing critical thinking and analytical skills in new product development fields.
5. Possessing strategic thinking skills and problem-solving abilities in new product development.
6. Believing in sustainability principles and learning to practice them in new product development.
7. Ability to identify and understand ethical issues in new product development.

Additional information:
  • Last updated: 2026-05-10

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