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This course aims to equip students with the ability to list and define the main steps in developing a strategic business plan for companies, and to explain methods for analyzing the internal and external business environment. It also aims to differentiate between different levels of strategies and apply appropriate tools and criteria for their evaluation. It clarifies how to develop an implementation plan for the adopted strategy to ensure its effectiveness and demonstrate how to create strategic and operational performance metrics to monitor the effectiveness of the implemented strategy, and apply the strategic management process in light of the integrated perspective of strategies. It also aims to enhance oral communication skills, develop critical thinking skills, promote the values of efficient teamwork, reinforce social responsibility and business ethics, and foster the appreciation of cultural diversity in the business environment.
1-1 Explains and summarizes the fundamental concepts in strategic management.
1-2 Analyzes the company's internal and external environment.
1-3 outlines the main steps in developing a corporate strategic business plan
1-4 Defines the different levels of strategies using tools and criteria to evaluate them
1-5 Proposes an executive plan for the adopted strategy to ensure its effectiveness
1-6 uses strategic and operational performance evaluation metrics to monitor the effectiveness of the implemented strategy
2.1 Oral communication skills are demonstrated in the areas of strategic management.
2.2 Acquires critical thinking, problem-solving, and decision-making skills in various business management fields
3-1 Demonstrating the efficiency of work teams in business management fields. .
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