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This course aims to equip students with the ability to define and explain the main principles, steps, and methodologies of scientific research, as well as its importance. It will enhance their ability to analyze research variables and their measurement tools, and test research hypotheses through practical application. Additionally, it will develop their skills in writing statistical results reports and in using computer applications in business management.
Explains the main principles of scientific research, its steps, methods, and its importance in organizational decision-making.
Analyzes different types of variables, measurement tools, and their levels.
Analyzes different types of random and non-random samples.
Recognizes statistical tests for data and justifies their use.
Interprets the statistical results of a research problem and writes a report on these results according to the scientific research methodology.
Uses and applies SPSS software, understands variables, enters and manipulates data, performs transformations, statistical tests, and interprets them.
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