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Innovation and Entrepreneurship

Course Description: This course covers the knowledge necessary to understand entrepreneurial thinking and spread the culture of self-employment. It aims to equip students with the skills needed to transform creative ideas into productive and socially beneficial projects, thus turning the student into a job creator rather than a job seeker. The course also addresses learning the fundamentals and stages of establishing a project and how to manage it in a way that attracts funding sources seeking investment opportunities.
Credit hours: 3
Prerequisites: BUS 111
Objectives of the course :

The course aims to equip students with relevant knowledge of the main principles of entrepreneurship. It will also develop their ability to distinguish between entrepreneurial opportunities and how to exploit them. The course will clarify the legal, human, operational, and general management skills necessary to launch and operate a successful new venture. Additionally, it will assess funding alternatives for a startup and design a marketing plan and promotional campaign for a new product.

Course outputs :

Lists the key principles of entrepreneurship.
Identify entrepreneurial opportunities and how to exploit them.
It outlines the legal, human, operational, and general management skills required to launch and operate a successful new venture.
Assesses funding alternatives for the startup project.
Design a marketing plan and promotional campaign related to a new product.
Acquires critical thinking and problem-solving skills related to entrepreneurship.
Technology applications are used in various business management fields.
Possessing the values of teamwork in applying the steps to create an entrepreneurial project

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  • Last updated: 2026-04-22

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