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The course aims to provide students with knowledge of the basic concepts of the communication process and their scientific and practical implementation mechanisms. It also aims to identify the factors influencing communication in the surrounding environment, the impact of cultural diversity on communication in multinational organizations, and modern trends in electronic communication methods, their effect on society, and the possibility of harnessing them for the benefit of the organization. Furthermore, the course will equip students with the linguistic skills necessary to prepare speeches, reports, and oral presentations within organizations and how to analyze them, as well as the ability to write resumes and reports correctly.
1.1 The student recalls the concept of communication and its importance.
1.2 The student lists the elements and components of the communication process.
1.3 The student demonstrates how the communication process implementation mechanisms contribute to the quality of information transfer.
1.4 The student discusses the impact of cultural diversity on the effectiveness of communication processes in multinational organizations.
1.5 The student lists factors in the surrounding environment that affect the communication process.
1.6 The student explains the impact of factors in the surrounding environment on the effectiveness of the communication process.
1.7 The student evaluates new trends in social media, such as electronic communication, their positive and negative impacts on society, and their effects on organizations.
2.1 The student will possess the necessary linguistic skills to prepare and analyze correspondences and reports within organizations (writing and reading).
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