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Advanced marketing

Course Description: This course provides an introduction to social and humanistic fields as a foundational scientific basis for marketing. It discusses the most important reasons, stages, and effects of the development of marketing science, focusing on modern marketing trends and concepts, as well as relevant theories and explanatory models. In addition, it presents practical cases for students to train them in studying modern marketing theories and explanatory models in the context of contemporary organizations, using appropriate research frameworks and teaching selected marketing topics.
Credit hours: 3
Objectives of the course :

A profound philosophical analysis of social and humanistic fields as a foundational scientific basis for marketing.
2. Familiarization with modern marketing concepts, theories, and related explanatory models.
Deliver an oral presentation analyzing modern marketing dimensions within contemporary organizational contexts, aiming to enhance or maintain sustainable competitive advantages.

Course outputs :

1 Knowledge and Understanding
1.1 An in-depth philosophical analysis of social and humanistic fields as a foundational scientific basis for marketing.
1.2 Identifying modern marketing concepts, theories, and related explanatory models.

 

2 Skills
2.1 Deliver an oral presentation analyzing modern marketing dimensions in contemporary organizational contexts, thereby enhancing or maintaining sustainable competitive advantages.

Additional information:
  • Last updated: 2026-04-22

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